Mehmood, A., Abid, S. and Kiran, F. 2024. Exploring Social Media Influencers’ Attitudes toward Self-Improvement and Belongingness: The Mediating Role of Virtual Influencer Credibility on Brand Attitude. Pakistan Social Sciences Review. 8, 4 (Oct. 2024), 168–181. DOI:https://doi.org/10.35484/pssr.2024(8-IV)13.