IQBAL, A.; ZAIB, M.; AHMED, A. Generative AI and Hyper-Personalization in Customer Experience: Empirical Evidence from Consumer Survey Data. Pakistan Social Sciences Review, Gujranwala, Pakistan, v. 9, n. 4, p. 327–345, 2025. DOI: 10.35484/pssr.2025(9-IV)25. Disponível em: https://ojs.pssr.org.pk/journal/article/view/1165. Acesso em: 5 dec. 2025.