RUBAB, A.; ABRAR, M.; SHABBIR, R. Investigating Green Purchase Intention through Sustainability Concerns, Social Cynicism and Perceived Greenwashing. Pakistan Social Sciences Review, Gujranwala, Pakistan, v. 10, n. 2, p. 346–361, 2026. DOI: 10.35484/pssr.2026(10-II)26. Disponível em: https://ojs.pssr.org.pk/journal/article/view/1299. Acesso em: 14 may. 2026.