JAVAID, A.; YASEEN, A. A Structural Perspective of Market Orientation and its impact on Quality Assurance: A Study of Public and Private Universities in Pakistan. Pakistan Social Sciences Review, Gujranwala, Pakistan, v. 9, n. 1, p. 116–130, 2025. DOI: 10.35484/pssr.2025(9-I)10. Disponível em: https://ojs.pssr.org.pk/journal/article/view/889. Acesso em: 14 mar. 2025.