Zaman, S., Hafeez, S. and Sehar, T. (2026) “The Influence of Technology Orientation on Firm Performance: The Mediating Role of Dynamic Capabilities in a Dynamic Pharmaceutical Environment”, Pakistan Social Sciences Review. Gujranwala, Pakistan, 10(2), pp. 102–124. doi: 10.35484/pssr.2026(10-II)08.