Mehmood, A., Abid, S. and Kiran, F. (2024) “Exploring Social Media Influencers’ Attitudes toward Self-Improvement and Belongingness: The Mediating Role of Virtual Influencer Credibility on Brand Attitude”, Pakistan Social Sciences Review. Gujranwala, Pakistan, 8(4), pp. 168–181. doi: 10.35484/pssr.2024(8-IV)13.