Mehmood, A., S. Abid, and F. Kiran. “Exploring Social Media Influencers’ Attitudes Toward Self-Improvement and Belongingness: The Mediating Role of Virtual Influencer Credibility on Brand Attitude”. Pakistan Social Sciences Review, vol. 8, no. 4, Oct. 2024, pp. 168-81, doi:10.35484/pssr.2024(8-IV)13.