Mehmood, Ayesha, Saba Abid, and Faiqa Kiran. “Exploring Social Media Influencers’ Attitudes Toward Self-Improvement and Belongingness: The Mediating Role of Virtual Influencer Credibility on Brand Attitude”. Pakistan Social Sciences Review 8, no. 4 (October 24, 2024): 168–181. Accessed November 21, 2024. https://ojs.pssr.org.pk/journal/article/view/826.