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  • A Comparative Study of the Effect of Instagram Influencer on Millennial and Generation-Z Purchase Intentions

    Sameet Rizwan, Dr. Ayesha Qamar
    565-579
    2023-09-30
    Abstract Views: 2572
    PDF Downloads: 2319
    DOI: https://doi.org/10.35484/pssr.2023(7-III)46
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