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  • Investigating Green Purchase Intention through Sustainability Concerns, Social Cynicism and Perceived Greenwashing

    Azha Rubab, Muhammad Abrar, Rizwan Shabbir
    346-361
    2026-04-27
    Abstract Views: 92
    PDF Downloads: 70
    DOI: https://doi.org/10.35484/pssr.2026(10-II)26
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