Impact of Organizational Support on Employee Creativity and Innovative Work Behavior: Mediation of Employee Creativity
Keywords:Banking Sector, Employee Creativity, Innovative Work Behavior, Organizational Support
Organizations are facing turbulent environment due to advancement in technology, globalization and intense competition. In order to survive in this competitive business world, organizations are forced to innovate and respond to the changing environment. To line with this, this study aims to find the impact of organizational support on employee creativity and innovative work behavior in the banking sector of Pakistan. For this purpose data was collected from 267 employees working in the banking sector of Pakistan. Data was collected by using self-administered structured questionnaire. Data was analyzed by using SMART PLS. The measurement model confirms the validity and reliability of the measures. The structural model provides that organizational support has positive and significant impact on the employee creativity and innovative work behavior. Moreover, employee creativity mediates the relationship between organizational support and innovative work behavior. Research implications and limitations have also been discussed.
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