Lexico-Semantic Features of the Most Popular Tiktok Videos in Pakistan

Abstract

This research aims to conduct a stylistic analysis of selected content from TikTok using both lexical and semantic approaches. The study analyzes the meanings of sentences and phrases used by content creators on TikTok, as well as various figurative devices employed. A qualitative method was used to conduct the analysis, and the selected content was categorized under various stylistic analysis categories, including semantic parallelism, semantic deviation, lexical deviation, lexical parallelism, and code mixing. Neologism, lexical parallelism, and code mixing were examined under lexical stylistics analysis. Two content creators and five videos from each were selected for the analysis. The study found that both content creators used semantic and lexical parallelism to emphasize specific ideas and create humorous effects in their videos. Additionally, specific stylistic devices were used to convey subliminal messages, including taunting politics, highlighting an increase in robbery cases, and criticizing married life.