The Role of Digital Media in Promoting Political Transparency and Accountability in Pakistan

Abstract

This study finds out impact of digital media in the process of transparency and accountability and to access the potential of digital media as a tool for the common citizens having no any access of electronic media or print media in empowerment and political participation in Pakistan. The use of digital media can help highlight this concern by providing a platform for the masses that can ensure their access to information, retain them with one another, and make their elected officials accountable. For the conduct of this research, in-depth interviews have been conducted with social media experts’ activists, journalists, and government officials. The focus of the interviews was based on campaigns and movements. This research venture concludes that political transparency and accountability in Pakistan are subject to digital media as it has the potential to play a crucial role in advancing their effectiveness. Hence, this study attempts to address challenges associated with digital media and its potential for the betterment of good governance in Pakistan. The study recommends several recommendations for the maximization of the potential of digital media to enlarge the system of governance in Pakistan.