Crafting Perspectives: Decline of Local Handicrafts in Chitral District, Khyber Pakhtunkhwa
DOI:
https://doi.org/10.35484/pssr.2024(8-I)01Keywords:
Artisanal Work, Cultural Heritage, Handicrafts, Indigenous Crafts, Lack of Facilities, Raw Materials, Socio-Economic ImpactAbstract
This study examines the decline of local crafts and its impact in the District of Upper Chitral, Pakistan. Utilising Anthony Gidden's theories outlined in his book 'The Consequences of Modernity' as a foundation, this analysis investigates the impact of contemporary marketing strategies employed by brand capitalists on consumer behaviour, resulting in a significant decrease in local handicrafts and folk culture. This research article examines the socio-economic factors contributing to the decline of handicrafts using a quantitative approach. The findings of the study reveal a complex relationship between the likeness of modern industrial products and, and the decline of traditional indigenous crafts. The factors that contribute to this decline include, a lack of infrastructure, and a shift towards other careers, several factors contribute to this decline, including inadequate infrastructure, a shift towards other careers, lower production, and fading interest among younger generations. Some of the significant challenges that female workers face are limited marketing opportunities and a lack of recognition for their handmade work. Therefore it is recommended that accessible exhibition centres be established. Promotion of marketing strategies for artisans and to promote entrepreneurship among illiterate women interested in handicrafts. The ultimate goal is to revitalise and protect traditional handicrafts, preserve cultural heritage, and enhance the skills of artisans in District Upper Chitral. Overall, the study emphasizes the importance of protecting traditional handicrafts from the impact of modern branding. It emphasises the need for specific actions to aid in the revival of these traditional crafts.
Downloads
Published
Details
-
Abstract Views: 503
PDF Downloads: 318
How to Cite
Issue
Section
License
Copyright (c) 2023 Pakistan Social Sciences Review
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PSSR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PSSR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PSSR are required to cite author(s) and publisher in their work. Therefore, RESEARCH OF SOCIAL SCIENCES (SMC-PRIVATE) LIMITED(ROSS) & PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) follow an Open Access Policy for copyright and licensing.