Media Portrayal of Climate Change in Pakistan: A Systematic Literature Review

Abstract

This study summarizes the media coverage of climate change in Pakistan. Pakistan is among the most climate-vulnerable countries, which leaves a long-lasting impression on the already crippling economy along with other issues. Climate communication is a crucial need of this hour. Media needs to play an important part in guiding people about their role in climate preservation to lessen the impacts. Various studies have been done on this issue to learn the media’s role in climate change awareness in Pakistan. This research implies systematic literature review using studies from the last 15 years i.e., 2009 to 2023. The study concludes that Pakistani media did not have sufficient coverage of climate issues due to various issues like illiteracy, lack of infrastructure for reporting, lower rating and editorial preferences. It is recommended that media needs to design special programs and dedicate more time to climate reporting.