The Sustainable Performance of Plastic Organizations: The Role of CSR, TQM and Digitalization

Abstract

This study contributes to economic profit, environmental care and social equality of any organization. This research addresses the key contributors to attain that sustainable performance. The global plastics industry is an essential element of industrialisation in contemporary economies but its adverse impact is a challenge in developing countries like Pakistan. By quantitative cross-sectional approach, responses were obtained from 225 participants (senior managers and sustainability officers), all working in the plastic industry of Pakistan. The findings show that CSR and TQM practices contribute to sustainable performance, improvement of economic, environmental, and social aspects. While, digitalisation magnifies the benefits of CSR and TQM. This paper fills a gap in the part of regional literature and is actionable and is intended to guide plastic industries in Pakistan to convert towards sustainable ways through digital transformation and by the adoption of these sustainable practices, organizations can get competitive advantage.