Unveiling the Media's Lens: A Comparative Study of Climate Change and Floods Reporting in Pakistani Press

Abstract

This research delves into the media portrayal of climate change and flood-related events in Pakistan during the year 2022, focusing on newspaper coverage. The study specifically scrutinizes editorials from two prominent newspapers, Daily Dawn and Daily Jang, spanning the period from January 1st to December 31st, 2022. The framing theory serves as the analytical framework for this investigation. The findings reveal that Daily Jang provided more extensive coverage of environmental issues compared to Daily Dawn, particularly during certain periods. The primary thematic areas related to climate change during this period encompassed "Floods in Pakistan," "Environmental Conferences," and "Agriculture." Notably, the Monsoon season received the highest level of attention in terms of climate change and flooding coverage. A big discovery was the striking similarity in the narratives employed by both Daily Dawn and Roznama Jang in addressing climate change and flood-related topics, suggesting a shared strategic approach in presenting these critical subjects.