Impact of Artificial Intelligence on Supply Chain Performance: Mediation Role of Supply Chain Resilience
DOI:
https://doi.org/10.35484/pssr.2024(8-IV)32Keywords:
Artificial Intelligence, Supply Chain Performance, Supply Chain ResilienceAbstract
Artificial intelligence is the fastest-growing technology in the current era. Its applications are spreading across all the industries. Every industry across the globe is transforming its operation from manual-based to artificial intelligence-based. Artificial intelligence-based technologies reduce the industry's human capital cost. This study aims to investigate the impact of artificial intelligence on supply chain performance. This study also aims to identify the role supply chain resilience plays. A quantitative-based approach was adopted to answer the questions raised. Primary data was gathered from 435 supply chain managers of different industries across Pakistan by a closed-ended questionnaire through judgmental sampling. The gathered data was analyzed via SmartPLS. From the results of this study, it was concluded that artificial intelligence-based technology has a significant impact on the performance of the supply chain departments across all the industries in Pakistan. The findings further also show that supply chain resilience plays a vital role in bridging the connection between artificial intelligence and supply chain performance. There are several recommendations for both the future researchers as well as for the industry management like the implantation of AI in industry and further exploratory study of this perspective.
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