Social Media Usage among University Students and its Impact on Academic Performance, Learning Attitudes and Subjective Wellbeing

Abstract

Today, the world celebrates developments in communication technology that have broadened communication's reach through Information and Communication Technologies (ICTs). Modern communication technology has unquestionably changed the entire globe into a "Global village," with the number of Social Media users growing by the day, and active use of these social networking sites contributing to improved knowledge and communication among social groupings. This study looked into the link between social media usage among university students and academic achievement, as well as the subjective well-being. The study's core data was acquired from University students using a self-administered survey of 254 students, who were regular users of social media networks throughout their studies. Findings show that Social media weariness has a statistically significant impact on students' grades, attitudes toward studying, and overall well-being. Study also found that those students who use excessive social media sites have lower academic performance and subjective well-being. This study advised social media practitioners to create such applications that do not cause fatigue or exhaustion.