Unveiling Brand Piracy: Examining Consumer Perception of Counterfeit Products in Pakistan

Authors

  • Nabeel Nisar Faculty Member, Department of Business Administration, Sukkur IBA University, Sukkur, Sindh, Pakistan
  • Ahsan Awan Research Scholar, International University of Applied Sciences, Berlin, Germany
  • Shaiwana Ahsan Research Scholar, International University of Applied Sciences, Berlin, Germany

DOI:

https://doi.org/10.35484/pssr.2023(7-III)51

Keywords:

Brand Piracy, Consumer Perception, Counterfeit Products, Theory of Reasoned Action

Abstract

This research focuses on the issue of brand piracy in Pakistan, specifically delving into consumer perceptions of counterfeit products. The study investigates how personality traits, product development, and moral and ethical concerns impact consumers' evaluations of these products. Considering the socio-economic and cultural diversity of Pakistan, the research explores the various factors influencing consumer behavior. The findings underscore the significant role played by personality traits like materialism and status consumption in shaping consumers' views of inauthentic products. Additionally, the study highlights the importance of perceived quality, especially in the context of developing economies like Pakistan. It underscores the nuanced impact of ethical considerations within social norms and economic realities. In essence, the research advocates for a balanced approach that considers cultural values, ethical considerations, and economic advantages to foster sustainable organizational practices and legal frameworks.

Downloads

Published

2023-09-30

Details

    Abstract Views: 141
    PDF Downloads: 72

How to Cite

Nisar, N., Awan, A., & Ahsan, S. (2023). Unveiling Brand Piracy: Examining Consumer Perception of Counterfeit Products in Pakistan. Pakistan Social Sciences Review, 7(3), 635–647. https://doi.org/10.35484/pssr.2023(7-III)51