Impact of Social Media on Consumption Pattern of University Student: A Case Study of Narowal

Abstract

This study analyze the impact of social media on university students' behavior and its influence on their academic performance, social life and also psychological. The study was conducted in the Narowal city. The quantitative research approach was used and survey method was selected to collect data .A structured questionnaire was used to obtain data from 300 students from the three Public sector universities of Narowal. The results of the study indicate that social media have very strong impact on university students. They are addicted of social media. Social media effect the academic performance and also have very deep psychological impact on university students. It become cause of Mental tiredness and anxiety among students. The researcher offers some recommendations for using social media apps in the positive way. The social media is a helpful tool for students, so its use is essential to acquire knowledge and information.The students should avoid using social media excessively.They should maintain a healthy balance in their lives and allocate sufficient time to extracurricular activities in their daily schedule. They should used social media in a way that it does not effects their social , academics and mental health.