Patriotism, Persuasion and Attitude Change: Effects of Mediated Motivational Videos on Pakistani Viewers

Abstract

The study investigated prospective effects of mediated videos of motivational speakers on the patriotic feelings intended for proliferation of positive perception and patriotism in young consumers of Pakistan. The study has drawn theoretical foundations from Elaboration likelihood model to explore the effects of persuasive stimulus material of popular Pakistani scholars for bringing significant changes in the behaviours of young consumers. Quantitative (Pre-Test) and (Post Test) experimental design has been utilized to accumulate observations using simple random technique for sampling on a sample of 100 young respondents. The findings of study have validated the proposed hypothesis with 0.00 p value corroborating that there is a significant difference between the scores of Patriotism of respondents before and after getting exposed to the stimulus material Motivational speakers. Persuasive communication techniques can serve as strong stimulus by motivational speakers to enhance positivity among people for Pakistan. Youngsters are mostly found to be negative and disappointed due to the socio-economic crisis and disrupted legal and political system. The power of persuasion ought to be used by influential leaders, clerics, politicians and anyone who can stimulate positive attitudes among youngsters and encourage them to come forward and serve their country and prove their patriotic feelings with pragmatic approach.