Strategic Communication in Countering Disinformation Campaigns in Pakistan

Authors

  • Muhammad Imran MS Scholar, Security & Strategic Studies, University of Management & Technology, Lahore, Punjab, Pakistan
  • Jannat Rashid MS Scholar, Security & Strategic Studies, University of Management & Technology, Lahore, Punjab, Pakistan
  • Jannat Naseeb MS Scholar, Security & Strategic Studies, University of Management & Technology, Lahore, Punjab, Pakistan

DOI:

https://doi.org/10.35484/pssr.2024(8-II-S)27

Keywords:

Disinformation Campaigns, Media Literacy, National Security, Public Sentiment And Policy Actions, Resilient Society Public Awareness, Strategic Communication

Abstract

This paper aims to analyze the effects of disinformation campaigns and importance of strategic communication by creating public awareness to counter disinformation campaigns in Pakistan. Neglecting strategic communication can leave room for external powers to influence narratives and divert attention from important social, economic, and political issues and creates a threat to human and national security in the country. By examining the impact of these campaigns on public sentiment and internal matters, the research offers suggestions for addressing disinformation through strategic communication. This research incorporates exploratory research because it deals with the casual relationship between disinformation campaigns and Strategic Communication. The Secondary form of research was conducted through articles, journals, books and newspaper for the fulfilment purpose of this study. The results emphasize the requirement for a holistic strategy in strategic communication, encompassing media literacy, public knowledge, and policy actions to nurture an informed and resilient society in Pakistan.

Downloads

Published

2024-06-03

Details

    Abstract Views: 36
    PDF Downloads: 29

How to Cite

Imran, M., Rashid, J., & Naseeb, J. (2024). Strategic Communication in Countering Disinformation Campaigns in Pakistan. Pakistan Social Sciences Review, 8(2), 312–319. https://doi.org/10.35484/pssr.2024(8-II-S)27