Impact of Social Media on Media Ethics of Journalists in South Punjab, Pakistan

Abstract

Abstract The current study aimed to identify common themes related to the issues of content authenticity, algorithmic biases, professional ethics, and their impact on journalistic practices. The rise in reliance on social media has impacted journalistic practices. The current research aimed to explore how media ethics have been affected due to social media. Employing a qualitative research approach, this study gathered data through in-depth interviews with journalists representing diverse media outlets. Participants were asked about their experiences, perspectives, and observations regarding the ethical challenges they encounter while reporting on social media platforms. The analysis of interview data revealed several significant themes. Firstly, the blurring line between professional journalism and user-generated content has led to issues of information credibility and source verification. Algorithmic influences and filter bubbles have contributed to the echo chamber effect, limiting exposure to diverse viewpoints. Journalists often grapple with pressures to prioritize sensational and viral content, leading to potential conflicts between responsible reporting and engagement metrics. The challenge of verifying information from social media sources was also evident, affecting the accuracy and reliability of news reporting. The results showed that social media has impacted media ethics positively as well as negatively.