Role of Social Media VS Traditional Media in Shaping Public Opinion in Pakistan in the Era of AI-Generated Content

Authors

  • Rehmat Arif 1 MS Scholar, Department of Politics & international Relations, Government College of Women University Sialkot, Punjab, Pakistan
  • Neha Arif 2 MS Scholar, Department of Politics & international Relations, Government College of Women University Sialkot, Punjab, Pakistan
  • Sheeza Ihsan MS Scholar, Department of Politics & international Relations, Government College of Women University Sialkot, Punjab, Pakistan

DOI:

https://doi.org/10.35484/pssr.2026(10-III)05

Keywords:

Social Media, Traditional Media, Artificial Intelligence, Public Opinion, Political Communication, Deep Fakes or Misinformation

Abstract

The purpose of this study to investigate the impact of traditional media and social media on public opinion in the context of AI generated content. In digital era AI generated content influence public opinion through misinformation, deep fakes. This research examine how artificial intelligent has transformed the communication through newspaper, television, Instagram, twitter'X, YouTube, TikTok in shaping public attitudes and influencing decision making. Using a quantitative methodology and data were collected through online survey from 400 participants. The findings show that most citizens use social media than traditional media or misinformation negatively effects the public trust. Moreover, this study also suggest a strong need of media literacy, ethical use of AI regulation, and ethical government policy to control misuse of AI generated content in Pakistan.

Vol. 10 No. 3 (2026): Mary to June

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Published

2026-05-22

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How to Cite

Arif, R., Arif, N., & Ihsan, S. (2026). Role of Social Media VS Traditional Media in Shaping Public Opinion in Pakistan in the Era of AI-Generated Content. Pakistan Social Sciences Review, 10(3), 53–67. https://doi.org/10.35484/pssr.2026(10-III)05

Issue

Vol. 10 No. 3 (2026): Mary to June

Section

Articles

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